A strong brand gets a fanbase
Have you ever seen a movie that just took your breath away? A movie that made you laugh? Or one that gave you goosebumps? Have you ever stepped out of a theatre thinking “Wauw, all of my friends need to watch this movie, because it was f*cking great!” And then you start spreading the word. Imagine the same happening to your brand. A perfect target audience get hit with an unforgetable brand experience and tell their friends to make sure they do the same. Imagine how your brand engagement would grow just as the fanbase.
